Progressive Insurance: The Backup
Date
Nov 2024
Description
Progressive Insurance navigates the domestic space in this commercial spot titled The Backup. The narrative centers on a home renovation sequence featuring a couple styling their living room, humorously underscored by the presence of NFL player Josh Dobbs. Shot with a focus on a domestic interior, the live-action production utilizes natural light to create clean, even illumination throughout the space. The spot was produced by PRETTYBIRD US with creative work by Arnold Worldwide, incorporating post-production and VFX contributions from Zero VFX and The Color Refinery.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Industries
Background
Living Room
Context
TVC / TV Commercial
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