Progressive Insurance: Sunroof
Date
Sep 2023
Description
Progressive Insurance's 'Sunroof' spot captures a comedic, dialogue-driven interaction between two characters inside an SUV. The narrative leans into a humorous misunderstanding regarding a left-open sunroof, punctuated by a quick flashback sequence to clarify the event. Developed by agency Arnold Worldwide and produced by O Positive, the project utilizes live-action technique and cinematic framing. The visual direction features a desaturated palette, with post-production color grading by The Color Refinery helping to establish an overcast, cool-toned atmosphere that complements the naturalistic performances.
Style
Horizontal, Cinematic, Desaturated
Techniques
Natural light
Industries
Color
Charcoal
Beige
Background
Hotel Room
Context
TVC / TV Commercial
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