Progressive Insurance: Smartwatch
Date
Jan 2024
Description
Progressive Insurance engages with the everyday practicalities of modern life in this animated commercial, 'Smartwatch.' The spot follows two pigeons debating the utility of wearables and GPS navigation, utilizing a blend of sharp, character-driven narrative and 3D render / CGI techniques. Produced by Nexus Studios, the work leans into a minimalist aesthetic, setting the dialogue against a soft-focus park backdrop. The project was developed by Arnold Worldwide and features a soundscape designed by Soundtrack.
Style
Horizontal, Cinematic, Minimalist
Techniques
Animation, 3D render / CGI
Industries
Color
Navy
Medium Grey
Background
Park
Context
TVC / TV Commercial
Associated creatives
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