Progressive Insurance: Nest

Brand

Date

Nov 2024

Description

Progressive Insurance presents 'Nest,' a humorous spot that highlights the unpredictability of suburban home maintenance. The commercial follows a couple attempting to manage a large wasp nest with little luck, eventually calling in NFL quarterback Colt McCoy to assist in the unconventional task. Developed by agency partners at Arnold Worldwide and produced by PRETTYBIRD US, the film leans into a clean, live-action aesthetic. Captured in bright natural light, the production utilizes a comedic narrative structure to navigate the suburban scenario. Post-production and visual effects were handled by Zero VFX and The Color Refinery, with sound design and music contributed by Soundtrack Group and Singing Serpent.

Style

Humorous, Horizontal, Commercial, Clean

Techniques

Natural light

Industries

Insurance

Color

Sky Blue

Silver

Background

House

Context