Progressive Insurance: Nancy
Date
Feb 2025
Description
Progressive Insurance presents 'Nancy,' a commercial spot centered on casual, observational interactions among parents during a community soccer match. The project features a candid, suburban setting, relying on natural light and live-action techniques to frame its dialogue-driven narrative. Developed by agency partners Arnold Worldwide, the production was handled by SMUGGLER with editing provided by Arcade Edit. Post-production and VFX were managed by Company 3 New York and Brickyard VFX, while Soundtrack Group oversaw music and sound design.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Industries
Color
Navy
Beige
Background
Park
Context
TVC / TV Commercial
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