Progressive Insurance: Monster To-Do
Date
Mar 2023
Description
Progressive Insurance navigates the challenges of small business management in this commercial spot, 'Monster To-Do.' The campaign leans into a humorous narrative, visualizing the mounting pressure of administrative tasks through a humanoid creature adorned with sticky notes. Developed by agency Arnold Worldwide and production house Smuggler, the project utilizes a live-action technique to contrast a realistic food truck setting with the absurd protagonist. The cinematography relies on natural lighting and polished framing to ground the narrative, alternating between wide exterior shots and interior kitchen scenes.
Style
Horizontal, Cinematic, Polished
Industries
Color
Navy
Mustard
Pure White
Background
Commercial Kitchen
Context
TVC / TV Commercial
Associated creatives
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