Progressive Insurance: Mix it Up
Date
Jan 2024
Description
Progressive Insurance presents Mix it Up, an animated commercial spot that integrates character-driven storytelling within a digital environment. The production features stylized CGI pigeons interacting in a public park setting, leaning into cinematic framing and expressive character animation. Developed by Arnold Worldwide with animation by Nexus Studios, the work utilizes high-end 3D render / CGI techniques to maintain a clean, vibrant aesthetic. Sound design and composition were handled by Soundtrack, completing the immersive technical approach for this finance and insurance sector campaign.
Style
Horizontal, Cinematic, Clean
Techniques
Animation, 3D render / CGI
Industries
Color
Navy
Charcoal
Pure White
Background
Park
Context
TVC / TV Commercial
Associated creatives
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