Progressive Insurance: Getaway Driver
Date
Feb 2024
Description
Progressive Insurance presents 'Getaway Driver,' a commercial spot that introduces a humorous narrative premise within the finance and insurance sector. The live-action technique captures an interaction outside a bank, where a driver in a company polo shirt encounters passengers wearing animal masks. The film transitions from an urban bank setting to a residential neighborhood, focusing on the character's dialogue regarding safe driving insurance discounts. This project utilizes a horizontal format to deliver its core messaging.
Style
Horizontal, Commercial
Industries
Color
Jet Black
Pure White
Background
Garage
Context
TVC / TV Commercial
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