Progressive Insurance: Firepit
Date
Jan 2025
Description
Progressive Insurance continues its long-running campaign featuring Dr. Rick, a character dedicated to guiding young homeowners away from their encroaching tendencies to mimic their parents’ behaviors. This installment, titled Firepit, centers on a group of men gathered in a residential backyard where Dr. Rick provides instruction on the proper mechanics of fire-building. The commercial utilizes a live-action technique with cinematic lighting, moving between the natural daylight of the backyard setting and the controlled environment of a professional office. The production captures a clean, warm aesthetic to maintain the series' established visual tone.
Style
Horizontal, Cinematic, Warm, Clean
Techniques
Natural light
Industries
Background
House
Context
TVC / TV Commercial
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