Progressive Insurance: Fast Casual
Date
Jul 2023
Description
Progressive Insurance continues its long-running campaign with the 'Fast Casual' spot, directed by Moxie Pictures and developed with Arnold Worldwide. The narrative leans into the brand's comedic tone, focusing on a group of patrons navigating the complexities of a modern salad counter under the watchful eye of Dr. Rick. The commercial utilizes live-action techniques to capture relatable, observational humor. With clean art direction and crisp commercial lighting, the production highlights the recurring theme of young homeowners avoiding their parents' habits within a contemporary, real-world setting.
Style
Humorous, Horizontal, Commercial, Clean
Industries
Background
Retail Store
Context
TVC / TV Commercial
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