Progressive Insurance: Dream
Date
Jan 2024
Description
Progressive Insurance presents 'Dream,' an animated commercial that blends 3D character animation with realistic environmental backdrops to depict two pigeons contemplating travel. The narrative shifts from a sunny urban rooftop to an airplane cabin, tracking the characters as they navigate a humorous take on insurance savings and air travel. Produced with creative direction from Arnold Worldwide and animation by Nexus Studios, the spot employs a mix of 3D render / CGI and live-action techniques. Music and sound design are provided by Soundtrack.
Style
Horizontal, Commercial
Techniques
3D render / CGI
Industries
Background
Rooftop
Context
TVC / TV Commercial
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