Progressive Insurance: Dr Rick: Hosting
Date
Jul 2024
Description
In this latest installment of the long-running Progressive Insurance campaign, Dr. Rick returns to offer his signature life coaching to homeowners navigating the nuances of hosting. The spot tracks a series of comedic, observational scenarios that lean into the challenges of avoiding the quirks of one's parents during social gatherings. Developed with Arnold Worldwide, the film utilizes a live-action technique to contrast Dr. Rick’s office-based instructional addresses with the kinetic environment of a home party. The narrative relies on a cinematic approach to frame these domestic interactions, supported by custom music and sound design from JSM Music.
Style
Horizontal, Cinematic
Industries
Color
Charcoal
Pure White
Navy
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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