Progressive Insurance: Dr. Rick | Chance Encounter
Date
Dec 2023
Description
Progressive Insurance continues its Dr. Rick campaign with the commercial spot 'Chance Encounter.' The narrative follows the familiar character as he observes a homeowner navigating a public bakery interaction with LL Cool J. Produced by Moxie Pictures with creative direction from Arnold Worldwide, the spot employs a live-action technique and cinematic lighting to maintain the character-driven style of the series. Post-production and VFX were managed by The Color Refinery and Zero VFX, with sound and music support provided by JSM Music and Soundtrack Group.
Style
Horizontal, Cinematic
Industries
Color
Jet Black
Beige
Background
Café
Context
TVC / TV Commercial
Associated creatives
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