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Pringles U.S.: Pringlelina: A Love Story

Date

Apr 2026

Description

Pringles U.S. leans into a narrative approach with "Pringlelina: A Love Story," a commercial that explores the intersection of idle domesticity and creative play. The film follows a character within a dimly lit interior setting, focusing on the tactile construction of sculptural shapes using crisps. The project features live-action technique and a warm, cinematic aesthetic. Production was handled by ProdCo and ICON Films, with creative development led by BBDO New York. Post-production and VFX were managed by Parliament and Rare Medium TV, while sound design and music were provided by Kara Stockton and Post Human.

Style

Horizontal, Cinematic, Moody, Warm

Background

Living Room

Context

TVC / TV Commercial

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