Pringles U.S.

Apr 2026

Pringles U.S. presents 'Pringlelina: A Love Story,' a commercial spot centered on the intersection of consumer leisure and creative play. The narrative follows a protagonist in a domestic setting, who transforms a standard snack break into an exercise in construction, building intricate figures from individual crisps. The execution relies on a cinematic, moody approach to capture the subject's focus. Through the use of warm indoor lighting, the production establishes a quiet, intimate atmosphere that underscores the character's meticulous process. The campaign, developed with agency BBDO New York, utilizes a live-action technique to ground the stylized, sculptural elements within a realistic living room environment.

Horizontal, Cinematic, Moody, Warm

CPG / Packaged Food

Living Room

TVC / TV Commercial