Prada: SS 2022 Campaign
Brand
Date
Nov 2025
Description
The Prada SS 2022 campaign presents a refined visual narrative for the luxury fashion house, blending live-action technique with surrealist digital art direction. The film utilizes a crisp aesthetic across vertical framing to highlight the collection's tailoring and footwear, punctuated by rhythmic, kinetic typography and floating animated elements. Produced by Partner Films New York, the campaign leans into a clean, minimalist environment. Pacing alternates between tight portraiture and deliberate shots of models in motion, integrating VFX / visual effects to anchor the brand's identity through stylized graphic transitions.
Style
Vertical, Commercial, Clean
Techniques
VFX / visual effects
Industries
Color
Camel
Background
Solid Colour
Context
Advertising Campaign
Associated creatives
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