Prada: SS 2022 Campaign
Brand
Date
Nov 2025
Description
Prada’s SS 2022 campaign brings a focused, editorial approach to seasonal fashion, leaning into a sharp aesthetic. Directed with a clean visual language, the project highlights modern apparel through crisp lighting and high-contrast composition. The film integrates live-action technique with conceptual motion graphics, featuring kinetic typography alongside surreal cutout overlays. This vertical-format campaign moves from close-up portraiture to overhead perspectives, emphasizing the collection's tailoring through deliberate, stylized movement.
Style
Editorial, Vertical, Clean
Industries
Color
Camel
Sky Blue
Background
Solid Colour
Context
Advertising Campaign
Associated creatives
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