Prada: Days of Summer campaign
Brand
Date
Nov 2025
Description
Prada explores seasonal aesthetics in the Days of Summer campaign, a fashion film showcasing contemporary luxury apparel through minimalist framing. The narrative shifts between intimate portraits set against open skies and wide shots of models positioned on boats in tranquil waters. Produced by Partner Films New York, the project utilizes natural light and live-action techniques to emphasize texture in designer accessories and apparel. The film maintains a clean, understated tone throughout its duration.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Industries
Background
Clear Sky
Context
Advertising Campaign
Associated creatives
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