Prada: Days of Summer campaign
Brand
Date
Nov 2025
Description
Prada explores seasonal aesthetics in this 'Days of Summer' fashion campaign. The film captures a range of summer apparel and accessories, shifting between close-up product shots of leather handbags and textured bucket hats to wider portraits of models positioned in small wooden boats. Produced by Partner Films London, the live-action project utilizes clean, natural light to emphasize the tactile quality of denim jackets and patterned dresses. The visuals rely on a bright, warm palette set against a backdrop of open water and clear skies.
Style
Vertical, Commercial, Warm, Clean
Techniques
Natural light
Industries
Background
Ocean
Context
Advertising Campaign
Associated creatives
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