Powercrunch
Wafers
Brand
ProjectWafers
Date
Apr 2026
Description
Powercrunch brings a high-energy approach to its latest commercial campaign for the Wafers line, focusing on the texture and composition of its protein energy bars. The production features a series of dynamic sequences where the product is presented alongside its primary ingredients, including fresh strawberries and red velvet cake. Produced by Quirk Creative, the commercial utilizes clean studio lighting and kinetic typography to deliver product information in a fast-paced format. The project relies on a live-action technique integrated with VFX to highlight the wafer bars against solid, saturated backdrops.
Style
Horizontal, Commercial, Clean
Techniques
VFX / visual effects
Industries
CPG / Packaged Food
Color
Pure White
Burgundy
Jet Black
Background
Solid Colour
Context
TVC / TV Commercial
Associated creatives
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