Powercrunch
This is not a Candy Bar
Brand
ProjectThis is not a Candy Bar
Date
Apr 2026
Description
Powercrunch presents a commercial campaign for their protein wafer bars, centered on a series of vignettes that highlight product texture and ingredients. The spot utilizes high-speed food cinematography to capture chocolate pours, splashing milk, and fresh fruit, framed by solid-colored studio backgrounds. With creative direction and production from Quirk Creative, the execution leans into a clean, graphic visual language. The commercial uses slow motion to focus on the crisp layers of the wafer bars, accented by bold typography to communicate the product's nutritional positioning.
Style
Horizontal, Commercial, Clean, Graphic
Techniques
Slow motion
Industries
CPG / Packaged Food
Color
Chocolate
Camel
Background
Solid Colour
Context
TVC / TV Commercial
Associated creatives
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