Powercrunch
Crisps
Brand
ProjectCrisps
Date
Apr 2026
Description
Powercrunch showcases its protein crisps in this high-energy commercial production. The campaign centers on dynamic, close-up product sequences, utilizing high-speed / freeze techniques to capture the physical texture of the crisps and their ingredients in motion. Set against saturated, color-blocked backdrops, the visuals lean into a clean studio aesthetic. The spot places the core product container at the center of the frame, supported by bold typography that highlights the snack's protein-forward profile. Creative direction for the project was provided by Quirk Creative.
Style
Horizontal, Commercial, Saturated, Clean
Techniques
High-speed / freeze
Industries
CPG / Packaged Food
Color
Rust
Pure White
Jet Black
Background
Solid Colour
Context
TVC / TV Commercial
Associated creatives
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