Powerade
Mitchell Johnson
Brand
ProjectMitchell Johnson
Date
Dec 2024
Description
Powerade features professional cricketer Mitchell Johnson in this high-energy commercial. The production highlights athletic sequences on a cricket pitch, capturing moments of action, bowling, and movement across an outdoor stadium setting. Produced by Zoom Film & Television with creative leadership from Ogilvy Sydney and Mather Sydney, the spot utilizes live-action technique and slow motion to focus on the intensity of the game. Fin Design + Effects managed the post-production, contributing to the saturated, warm visual aesthetic.
Style
Horizontal, Commercial, Action, Saturated, Warm
Techniques
Slow motion
Industries
Beverages
Color
Pure White
Cobalt
Background
Sports Venue
Context
TVC / TV Commercial
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