Powerade
Mitchell Johnson
Brand
ProjectMitchell Johnson
Date
Dec 2024
Description
Powerade features professional cricketer Mitchell Johnson in this high-energy commercial, set against the backdrop of a sunlit cricket stadium. The campaign highlights athletic intensity through a series of sequences capturing running, bowling, and mid-game celebrations. Produced with a focus on vibrant, saturated visuals, the film utilizes natural lighting and slow-motion techniques to emphasize the physical demands of the sport. The production was managed by Zoom Film & Television, with creative direction provided by Ogilvy Sydney and Mather Sydney. Post-production and VFX were completed by Fin Design + Effects.
Style
Horizontal, Commercial, Action, Saturated, Warm
Techniques
Slow motion
Industries
Beverages
Color
Pure White
Cobalt
Background
Sports Venue
Context
TVC / TV Commercial
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