Postmates presents 'The Salty,' a surrealist mixed media campaign for the fast food sector. Developed by agency Mother in the USA, the project leans into a distinctive visual language that blends live-action photo cutouts with whimsical, hand-drawn illustrative animation.
Produced by Nexus Studios, the video features a vibrant, high-energy aesthetic defined by its use of collage and dynamic motion graphics. Against a bold, solid-colored backdrop, the piece explores abstract patterns and frantic character animation to create a surreal atmosphere.
