Postmates
Fries
May 2026
Postmates presents 'Fries,' a commercial short that centers on the friction between ambitious home cooking and the convenience of quick delivery. The narrative follows a protagonist in a contemporary, dark-toned kitchen as he attempts to prepare a meal while following an instructional video, before a humorous mishap pivots the scene toward his reaction. The spot leans into a cinematic aesthetic, utilizing moody lighting and a clean, live-action technique to ground its comedic narrative. Heavy Duty Projects provided music and sound design, which underscores the shift from the protagonist’s calm kitchen preparation to the high-stakes intensity of the final moment.
Humorous, Horizontal, Cinematic, Moody, Clean
Fast Food
Living Room
TVC / TV Commercial
