Postmarque: Brand Identity
Brand
Date
May 2021
Description
Postmarque’s new visual system, developed by Everything Will Be Fine, establishes a clean and minimalist graphic identity. The project spans a range of touchpoints, from exterior commercial signage and environmental installations on historic masonry to tactile print collateral including business cards and branded canvas tote bags. The identity relies on a versatile typographic approach and a structured color palette. Through the use of vector-based logotype variations and consistent hard light photography, the branding maintains a professional aesthetic across both physical materials and digital identity guidelines.
Style
Vertical, Commercial, Clean
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