Pop Magazine

Mar 2026

Captured under the lens of photographer Richard Kern, the Selena / South Beach project for Pop Magazine serves as a masterclass in editorial minimalism. This luxury fashion feature subverts traditional glossy aesthetics by grounding high-end garments in the texture of the everyday. Centered on the enigmatic presence of model Selena Forrest, the series traverses diverse domestic and public backdrops, from the sun-drenched industrial symmetry of a local laundromat to the intimate, tiled confines of a residential bathroom. Art direction by Ben Kelway leans into a deliberate, deadpan neutrality, where the interplay of structured blazers and casual athleisure feels both discordant and perfectly composed. The execution relies heavily on soft natural light and a cinematic, observational framing that elevates mundane props—a bottle of detergent, a vinyl record, or a simple teacup—into the building blocks of a high-fashion narrative. With expert styling by Xenia May Settel and thoughtful hair and makeup by Michaela Bosch, the project maintains a consistent tension between domestic realism and aspirational luxury. By utilizing a documentary-style approach to portraiture, the team crafts an atmospheric visual language that explores modern identity through layered styling and stark, unadorned environments. This collection effectively balances the precision of the couture edit with the raw, lived-in quality of a lifestyle shoot, resulting in a distinct visual identity that feels at once contemporary and timelessly composed.

Lifestyle, Editorial, Vertical, Vertical

Natural light

Luxury Fashion Houses, Fashion, Fashion