Pop Magazine

Sep 2025

For their Celine Special cover story, Pop Magazine presents a series of editorial portraits framed within the stark, utilitarian environment of city telephone booths. Photographer Reto Schmid captures a sequence of figures navigating these transitional urban spaces, balancing sharp architectural lines against the tactile richness of seasonal tailoring and knitwear. Art directed by Ben Kelway with fashion styling by Stephanie Kherlakian, the project leans into a cinematic aesthetic, transitioning from natural, sun-drenched daylight to moody, neon-lit nocturnal settings. The imagery employs clean, structured compositions and analogue film techniques to emphasize the interplay between the models and the metallic kiosks, anchoring the narrative in a quiet, metropolitan atmosphere.

Editorial, Vertical, Clean

Natural light

Luxury Fashion Houses

Street

Editorial, Advertising Campaign