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Ponte: Ponte F/W 25 Lookbook

Brand
Date

Mar 2025

Description

The Ponte Fall/Winter 2025 lookbook presents an avant-garde exploration of texture and architectural form. Designed by Harry Pontefract, the collection leans into surreal, sculptural silhouettes, utilizing tactile materials—ranging from dense, raw wool and shaggy fleece to experimental inflatable wraps—to challenge traditional tailoring. Photographed by Mark Kean, the series employs a minimalist studio aesthetic. The monochrome-heavy editorial imagery relies on soft, diffused lighting to accentuate the organic volume of the garments against neutral grey backdrops. Key styling by Jane How brings a sense of structural cohesion to the collection, pairing voluminous, high-fashion pieces with clean, classic staples such as denim and wide-leg trousers. This collection emphasizes craftsmanship and materiality through both its clean commercial portraiture and more conceptual, surrealist editorial frames.

Style

Editorial, Vertical, Minimalist

Techniques

Soft Light

Background

Grey Seamless

Context

Lookbook

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