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Playstation: The Shot Caller

Date

Dec 2022

Description

Playstation’s The Shot Caller campaign brings a high-stakes competitive edge to a quiet suburban setting. The commercial spot follows a young basketball player practicing on an outdoor driveway, where a makeshift backboard serves as the stage for an imagined, high-pressure game. As dusk falls, the scene transitions into a cinematic spectacle with the emergence of a stadium-sized display hovering above the court. Blacksmith handled the post production and visual effects, utilizing intricate lighting to blend the suburban environment with sci-fi elements and glowing scoreboards. The work leans into a dramatic, live-action technique to ground the athletic tension in a cinematic aesthetic.

Style

Horizontal, Action, Cinematic, Warm

Techniques

VFX / visual effects

Industries
Background

House

Context

TVC / TV Commercial

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