Playstation: Live from PS5

Brand

Date

Jan 2023

Description

Playstation presents 'Live from PS5', a campaign that adopts the aesthetic of a high-end news broadcast to spotlight immersive environments from across its gaming franchises. The spot features anchors and field reporters delivering bulletins from meticulously designed settings, ranging from urban streetscapes to expansive, ancient landscapes. Produced by MJZ with agency partners DDB North America, King Henry, and adam&eveStudios, the work leverages a blend of live-action technique and complex VFX to mirror the visual language of network news. The production incorporates professional broadcast lighting and polished commercial grading to maintain a cohesive look across varied narrative segments.

Style

Horizontal, Commercial, Clean, Polished

Techniques

VFX / visual effects

Industries

Video Games

Color

Navy

Medium Grey

Pure White

Background

Set-dressed