Playstation
Cubs Win
Brand
ProjectCubs Win
Date
Aug 2020
Description
Playstation’s Cubs Win commercial highlights the communal energy of sports fandom. The film centers on a crowded bar during a high-stakes game, tracking the collective reaction of patrons as they shift from quiet tension to celebration. Featuring live-action technique, the spot balances tight interior choreography with cinematic exterior shots of city streets and illuminated skylines. Deutsch served as the agency, with production handled by Arts & Sciences and sound design by MassiveMusic New York.
Style
Horizontal, Cinematic
Industries
Video Games
Background
Bar
Context
TVC / TV Commercial
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