Playstation: Borderlands 2 Maya
Brand
Date
Nov 2020
Description
Playstation brings the Borderlands 2 character Maya into the physical realm in this live-action commercial spot. The project translates the game’s iconic aesthetic through a gritty, cinematic lens, centering on a high-stakes sequence set against a dusty desert backdrop. Produced with agency and creative support from BBH London, the film utilizes dynamic action choreography to ground the character’s abilities in a tangible environment. Sound design and audio post-production were provided by Wave Studios NY, complementing the visual approach which leans into muted desert tones and striking color contrast.
Style
Horizontal, Cinematic, Warm
Industries
Color
Golden Yellow
Sky Blue
Jet Black
Background
Desert
Context
TVC / TV Commercial
Associated creatives
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