Plato's Closet unveils a back-to-school simulator experience designed to engage shoppers with interactive retail environments. The project, conceptualized by Tombras, features a store interior reimagined with school-inspired elements including lockers and hallway motifs to frame the current collection.
The campaign follows individuals exploring these installations, utilizing mirrors to experiment with new wardrobe options. Shot with a clean aesthetic, the video documentation captures the construction of the setup alongside the live-action experience, highlighting the playful nature of the seasonal activation.
