Ricola
Peak Refreshment
Brand
ProjectPeak Refreshment
Date
Jun 2026
Description
Ricola’s Peak Refreshment campaign positions the brand’s throat drops through a series of energetic, live-action vignettes. The project captures the sensations of activity, transitioning between outdoor lawns and indoor locker room environments to frame the product as a catalyst for immediate refreshment. The execution relies on a blend of dynamic motion and crisp visual storytelling. Close-up shots of citrus and water splashes are integrated with bold, white typographic overlays, leaning into a clean, commercial aesthetic that emphasizes the product’s sensory profile. Creative development for the project was managed by Tombras.
Style
Horizontal, Commercial, Action, Clean
Industries
CPG / Packaged Food
Color
Sage
Blush
Background
Garden
Context
TVC / TV Commercial
Associated creatives
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