Plato's Closet
Kyler
BrandPlato's Closet
ProjectKyler
Date
Jul 2026
Description
Plato's Closet presents Kyler, a retail spot following a young man as he navigates the store to curate an outfit for his first day. The narrative commercial captures the tactile process of browsing apparel and trying on pieces within the store environment. Produced with creative input from the team at Tombras, the project leans into a live-action technique with a clean, lifestyle-focused aesthetic. The film utilizes natural ambient lighting to highlight the textures of the clothing throughout the store setting.
Style
Lifestyle, Vertical, Clean
Industries
Department Stores
Color
Pure White
Jet Black
Background
Retail Store
Context
Advertising Campaign, E-commerce / Product
Associated creatives
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