Plainly: Brand Identity
Brand
Date
Mar 2023
Description
Winkreative developed the brand identity and packaging design for Plainly, a project centered on a minimalist aesthetic and tactile material application. The work leans into a clean, commercial visual language, utilizing Gmund Colors Matt paper stock to create a distinct, textured look across the product range. The design features crisp typography and a geometric diamond logo, set against a matte grey palette accented by vibrant interior liners in orange, yellow, and green. Executed with natural light, the photography highlights the interplay between the frosted glass containers, matte paper substrates, and sharp, directional shadows.
Style
Vertical, Commercial, Clean, Minimalist
Techniques
Natural light
Color
Pure White
Background
White Seamless
Context
E-commerce / Product
Associated creatives
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