Plainly

Mar 2023

The brand identity for Plainly centres on a minimalist aesthetic, focusing on tactile material quality and structured packaging design. Created by Winkreative, the project utilises high-grade Gmund paper stocks, including the Gmund Colors Matt range, to establish a premium feel through textured grey surfaces and debossed detailing. Across the product line, the design leans into clean typography and geometric motifs, such as a signature diamond logo. The visual presentation features soft, natural light and deliberate shadow play, which highlights the material contrast between the matte outer boxes and the vibrant, patterned interiors. This identity prioritises a restrained, commercial look that relies on material finish and precise graphic execution.

Vertical, Commercial, Clean, Minimalist

Natural light

White Seamless

E-commerce / Product