Pizza Capers: Mouth Watering
Brand
Date
Jan 2025
Description
Pizza Capers leans into a lighthearted tone for their 'Mouth Watering' campaign, a live-action project focused on the brand's food offerings. The spot features a series of observational vignettes set in a park, where characters showcase exaggerated reactions to the product. The execution relies on desaturated color grading and a documentary-inspired visual style to ground the comedic premise. Creative agency Droga5 ANZ, part of Accenture Song, led the project, with production handled by Rabbit, post-production and VFX by BLCK, and music and sound design by SongZu.
Style
Documentary, Horizontal, Action, Desaturated
Industries
Color
Camel
Jet Black
Background
Park
Context
TVC / TV Commercial
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