Pitts
Daya
Brand
ProjectDaya
Date
Jun 2026
Description
The music video for Daya, produced by GREATERGOOD for Pitts, captures a personal perspective through a series of urban vignettes. The project leans into a narrative flow, moving between expansive aerial shots of the Pittsburgh skyline and intimate moments captured inside a moving vehicle. Technically, the production utilizes live-action techniques to frame the performer against both outdoor cityscapes and quiet interior settings. The visual identity of the piece is defined by a warm, nostalgic color grade that transitions from natural daylight to golden hour tones along the riverfront.
Style
Horizontal, Cinematic, Warm, Nostalgic
Industries
Music
Context
Music Video
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