Philipp Plein: NEW RELEASES SS ‘24 PASTEL PRÉLUDE

Mar 2024

Philipp Plein's SS '24 Pastel Prélude campaign explores a high-contrast aesthetic, juxtaposing sharp tailoring with a vibrant, tonal color palette. Captured by photographer Mattia Guolo, the project features a series of editorial and commercial images that highlight intricate garment detailing, such as crystal flame embellishments and glossy textures, against saturated gradient backdrops. The series leans into a bold visual language, utilizing clean studio lighting to define silhouettes and surface textures. Featuring model Lorenzo Cartacci, the campaign moves between vivid orange-yellow transitions and soft pastel pink environments, maintaining a consistent focus on the garment construction through clear, directional lighting.

Vertical, Warm, Commercial

Gradient

Advertising Campaign