P&G Always There 2022

About

This commercial spot for P&G titled Always There opens with Olympic snowboarder Chloe Kim looking out over a snowy mountain range at twilight, wearing ski goggles and outerwear. The video transitions through intimate family vignettes, showing a young child sleeping against a parent, a family meal at a table with soup bowls, and smiling individuals travelling together. Soft natural light, muted interior tones, and cool mountain twilight hues create a warm, cinematic mood. The sequence highlights themes of parental support and personal growth alongside athletic achievement.