Petoskey Tourism presents Unreal, a cinematic travel campaign produced in collaboration with agency PETERMAYER and Picture North. The film highlights the outdoor adventure and scenic landscapes of the region through a series of dynamic live-action vignettes.
Technically driven by golden hour lighting and high-speed capture, the piece follows subjects traversing coastal and forest environments. The production utilizes slow motion techniques to emphasize the texture of water and dust, leaning into a cinematic aesthetic that prioritizes scale and movement.