Petoskey Tourism
Unreal
Brand
ProjectUnreal
Date
Jun 2026
Description
Petoskey Tourism presents 'Unreal,' a cinematic travel campaign focusing on the region's diverse outdoor landscapes. The project highlights dynamic recreational activities, moving from rhythmic shoreline movement to high-energy forest mountain biking. Produced by Picture North and the agency PETERMAYER, the work utilizes live-action technique to capture expansive wilderness settings. The visual narrative relies on backlit lighting to emphasize textures like water spray and forest debris, leaning into a cinematic aesthetic that maintains a steady pace through slow motion sequences.
Style
Horizontal, Cinematic, Golden Hour
Techniques
Slow motion
Industries
Tourism Boards
Background
Ocean
Context
Advertising Campaign, Brand Film / Corporate Video
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