Petoskey Area Visitors Bureau
It's Kinda Unreal
ProjectIt's Kinda Unreal
Date
May 2026
Description
The 'It's Kinda Unreal' campaign for the Petoskey Area Visitors Bureau highlights the landscape and outdoor recreation opportunities within the region. Through a series of dynamic sequences, the promotional video features mountain bikers on wooded trails alongside travelers crossing suspension bridges and visiting starlit piers. Produced by Picture North with creative direction from PETERMAYER, the project utilizes drone footage and cinematic framing to capture the terrain. The edit leans into a warm aesthetic, relying on natural light and live-action techniques to showcase the area's geography.
Style
Horizontal, Action, Cinematic, Warm
Techniques
Natural light, Drone footage
Industries
Tourism Boards
Background
Forest
Context
Advertising Campaign, Brand Film / Corporate Video
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