Peter Alexander
Thanks a Bunch
Jan 2025
The Thanks a Bunch campaign for Peter Alexander serves as a highly stylized look at the brand’s latest sleepwear collection. Photographed by Georges Antoni, the project leans into a romantic and theatrical aesthetic, positioning loungewear within elaborate, floral-rich environments. The imagery uses editorial techniques and soft, diffused lighting to emphasize the textures of satin, silk, and plush fabrications, grounding the playful mood in a clean, high-end commercial visual language. The series features a variety of portraits and group compositions that blend fashion editorial sensibilities with playful, lifestyle-focused narratives. From subjects adorned with tiaras and crowns to the integration of botanical displays and graphic framing, the work creates a consistent, cohesive identity for the collection. Key production roles include hair styling by Lok Lau and make-up by Nicole Thompson, while Capturelab managed the final retouching to ensure a polished look across all digital assets.
Vertical, Clean, Commercial
Advertising Campaign
