Peter Alexander: Thanks a Bunch

Jan 2025

The 'Thanks a Bunch' campaign for Peter Alexander is a vibrant fashion project that channels a playful, romantic aesthetic. Captured by photographer Georges Antoni, the visuals feature a series of meticulously styled portraits and group shots that highlight the collection's sleepwear through abundant floral arrangements and whimsical props, including jeweled tiaras and oversized ornate frames. The campaign balances clean, studio-lit commercial compositions with editorial-style portraiture. Techniques such as soft diffused lighting and warm, pastel-heavy color palettes unify the imagery, creating a consistent brand identity across various product shots and lifestyle scenes. The production team, including hair stylist Lok Lau and make-up artist Nicole Thompson, emphasizes tactile textures like satin, plush fabrics, and botanical patterns. Post-production work by Capturelab ensures a polished finish, rounding out a project that leans into a lighthearted and celebratory mood.

Vertical, Clean, Commercial

Advertising Campaign