Model seated in an armchair surrounded by abundant pink and white floral arrangements wearing floral pajamas

Woman in white textured robe with blue sash surrounded by pink and cream floral arrangements holding flowers

An open gift box containing striped silk pyjamas tied with a large red satin bow, surrounded by stacked branded boxes on a solid backdrop.

Model holding a large bouquet of pink and white flowers wearing a plaid romper and pink heels against a seamless background.

Woman in pink striped pyjamas surrounded by pink and white flowers wearing fluffy slippers

Woman in brown satin robe holding pink lilies against a muted backdrop, framed in a decorative border.

Woman in patterned pajamas wearing a tiara poses next to an Irish Setter dog also wearing a tiara against a light background.

Stacked Peter Alexander gift boxes featuring dog illustrations next to an open lavender box tied with a large red satin bow.

Model in brown slip dress and matching robe surrounded by pink and white flowers for Peter Alexander Thanks a Bunch

Woman in leopard print pyjamas holding a large ornate gold frame against a textured purple background

Woman with afro hair wearing leopard print pajamas next to a large red Irish Setter dog

Family wearing matching pyjamas and crowns with a blue textured background for Peter Alexander Thanks a Bunch campaign

Two children wearing graphic print pyjamas holding flower bouquets against a blue backdrop for Peter Alexander Thanks a Bunch

Man and boy holding large flower bouquets against a white background for Peter Alexander Thanks a Bunch campaign.

Model wearing silver satin pyjamas and a large floral hat against a blue backdrop for Peter Alexander

Peter Alexander Thanks a Bunch 2025

About

The 'Thanks a Bunch' campaign for Peter Alexander is a vibrant fashion project that channels a playful, romantic aesthetic. Captured by photographer Georges Antoni, the visuals feature a series of meticulously styled portraits and group shots that highlight the collection's sleepwear through abundant floral arrangements and whimsical props, including jeweled tiaras and oversized ornate frames. The campaign balances clean, studio-lit commercial compositions with editorial-style portraiture. Techniques such as soft diffused lighting and warm, pastel-heavy color palettes unify the imagery, creating a consistent brand identity across various product shots and lifestyle scenes. The production team, including hair stylist Lok Lau and make-up artist Nicole Thompson, emphasizes tactile textures like satin, plush fabrics, and botanical patterns. Post-production work by Capturelab ensures a polished finish, rounding out a project that leans into a lighthearted and celebratory mood.