Logo
  • Home
  • ·Media
  • ·Peter Alexander Thanks a Bunch family pyjamas campaign
Family wearing matching pyjamas and crowns with a blue textured background for Peter Alexander Thanks a Bunch campaign

Peter Alexander Thanks a Bunch 2025

Associated creatives

Tags

Description

This commercial image for Peter Alexander's Thanks a Bunch project features a family group wearing matching printed pyjamas and decorative crowns against a textured blue and pink studio backdrop. A woman is seated centrally in an ornate silver chair, surrounded by a man resting beside her, a young girl seated on her knee, and a young boy standing behind her holding a crown overhead. The subjects wear coordinated light-coloured sleepwear sets adorned with character graphics. Soft studio lighting illuminates the group, creating gentle highlights and shadows across the scene. Hair styling was handled by Lok Lau and make-up by Nicole Thompson, with retouching by Capturelab.

Style

Vertical, Commercial, Warm, Clean

Techniques

Natural light

Industries

Specialty Retailers

Color

Off-White (70%)
Navy (30%)

Background

Grey Seamless

Context

Advertising Campaign