Pesca Nova
Z - Another Year (ES)
Brand
ProjectZ - Another Year (ES)
Date
Mar 2026
Description
Pesca Nova presents 'Z - Another Year (ES),' a cinematic commercial spot that balances the rugged reality of coastal fishing with the intimacy of domestic dining. Produced by GREATERGOOD, the film transitions from the misty, low-key lighting of a twilight dockside to the warm, inviting glow of family gatherings. Drawing on an analogue film aesthetic, the cinematography utilizes cool blue tones to ground the coastal narrative. The work focuses on the preparation and sharing of seafood, creating a steady, observational rhythm that highlights the connection between the origin of the product and the festive table.
Style
Horizontal, Cinematic, Moody, Cool
Techniques
Analogue / film, Low-key / chiaroscuro
Industries
CPG / Packaged Food
Color
Jet Black
Golden Yellow
Background
Street
Context
TVC / TV Commercial
Associated creatives
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