Pedigree Vampire 2021

About

Pedigree’s 'Vampire' campaign spots a cinematic, gothic narrative centered on an unusual companionship. The story follows a vampire named Boris and his loyal dog, Sunday, as they navigate life within a fog-shrouded estate. The film leans into moody aesthetics, utilizing dramatic chiaroscuro lighting and gritty textures to establish an atmospheric tone. Produced by The Corner Shop, the commercial highlights details of the vampire's domestic life—including discarded vegan blood substitute—before the pair retreat to a coffin. The production features post-production and visual effects from Framestore, with sound design and music provided by One Thousand Birds. Creative development for the project was led by BBDO New York and New York.