Paul Lovas
Drinks
Brand
ProjectDrinks
Date
Jan 2025
Description
Paul Lovas directs this commercial campaign, capturing the art of mixology through a series of vibrant, high-energy sequences. The project focuses on the interplay of color and texture, using a bright turquoise and yellow palette to bring the beverage-focused content to life. Featuring live-action techniques and playful styling, the work highlights the hands-on process of drink preparation. Production was handled by NERD Productions.
Style
Horizontal, Commercial, playful
Industries
Beverages
Color
Cobalt
Amber
Crimson
Background
Solid Colour
Context
TVC / TV Commercial
Associated creatives
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