Paul Lovas: Drinks
Brand
Date
Jan 2025
Description
This commercial project for Paul Lovas captures the craft of mixology through a series of dynamic, live-action shots. Vibrant cocktails are presented against high-contrast backdrops, emphasizing the color and texture of each drink. Produced by NERD Productions, the work leans into a playful aesthetic. The execution uses crisp lighting and thoughtful composition to document the pouring and preparation of beverages.
Style
Horizontal, Commercial, playful
Industries
Color
Cobalt
Amber
Crimson
Background
Solid Colour
Context
TVC / TV Commercial
Associated creatives
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