Citroën
Everywhere and Back Again
Brand
ProjectEverywhere and Back Again
Date
Jan 2025
Description
Citroën's Everywhere and Back Again is an animated automotive campaign that follows two travelers on a multi-year road trip across international terrains. The narrative moves from African plains to desert landscapes, emphasizing the vehicle's versatility and endurance. Produced by NERD Productions, the project utilizes a vibrant maximalist animation style to depict the journey. The film adopts a cinematic approach to character-driven storytelling, leaning into humorous visual beats as the protagonists navigate varying environments over a thirteen-year span.
Style
Humorous, Vertical, Cinematic, Maximalist
Techniques
Animation
Industries
Luxury Automotive
Color
Lemon
Amber
Navy
Background
Illustrated Frame
Context
Brand Film / Corporate Video
Associated creatives
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