Uber: Paul
Brand
Date
Oct 2026
Description
This campaign for Uber, titled Paul, follows a driver’s professional journey through a personal narrative of educational advancement. The film highlights the brand's initiative to provide 100% tuition coverage for qualifying drivers and their family members at ASU Online. Directed through a cinematic lens, the piece captures a driver navigating between a large illuminated stadium and his vehicle during night shifts. The execution utilizes desaturated tones and intentional lighting to maintain a grounded, atmospheric tone throughout the narrative. Sound design for the project was managed by Swell Sound.
Style
Horizontal, Cinematic, Desaturated
Industries
Color
Jet Black
Off-White
Background
Sports Venue
Context
TVC / TV Commercial
Associated creatives
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