Patek Philippe
Patek Philippe Geneve The Cubitus Collection 2025 Campaign
Brand
Date
Jan 2025
Description
Patek Philippe introduces the Cubitus Collection through a global advertising campaign featuring model Lucas Medeiros. The imagery, captured by photographer Anton Corbijn, balances individual portraiture with technical watch photography, focusing on the refined aesthetics of the new luxury timepiece line. Utilizing a combination of natural light and soft, polished environments, the series documents the collection against warm, atmospheric backdrops. The campaign leans into clean, analogue film techniques to highlight the intricate design of the blue dial and metallic case, anchored by the brand's established visual identity.
Style
Commercial, Horizontal, Clean
Industries
Jewellery
Color
Navy
Olive
Context
Advertising Campaign
Associated creatives
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